There's been a bit of a fuss raised today about the Windows Theme Experience and the Windows Personalization Gallery. In a nutshell, both allow advertisers to create themes (icons, wallpapers, widgets and the like) for users to embed on their desktops.
"Whoa, whoa, whoa!" I can hear you say. "Ads on my desktop? No thanks!" Well, no, that's the point: these aren't ads, not in the sense that a "Just Do It" poster was an ad for Nike. Well, it was, but... you get the idea.
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