The website, which is designed to challenge Google's dominance of the online search market, was launched in the United States in May. Until now, UK web users have only been able to access a US version of Bing, but the roll-out of a localised site will help Microsoft deliver more relevant search results.
"This is a serious, long-term commitment from Microsoft to put a differentiated search product in to the market place," said Ashley Highfield, managing director of Microsoft's consumer and online divisions in the UK. "We have not just used the US version of Bing. We've had a UK team focusing on what will work particularly well over here".
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