A group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web.
The Interactive Advertising Bureau, based in New York, unveiled its "Privacy Matters" Web site. The site explains how Internet marketers track where people go and what they do online and then mine that data to serve up targeted ads. The practice, known as behavioral advertising, has raised concerns among privacy watchdogs and lawmakers in Congress.
A number of IAB members plan to run banner spots on their Web pages linking back to the Privacy Matters site. Those include Internet-only players such as Yahoo Inc. and Google Inc. and traditional media outlets such as Walt Disney Co. and The New York Times Co.
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